In 2011 for 4 years, I was the exclusive business manager and creative behind Zombie Boy, a.k.a. Rick Genest, an international artist. Genest was thrust into the international limelight after I was approached by Nicola Formichetti, Lady Gaga’s personal stylist and the creative director of the legendary Paris based fashion house Mugler. Formichetti casted Zombie Boy in a pronounced cameo in Lady Gaga’s video ‘Born This Way’, the fastest single in music history to reach sales of 1,000,000 copies, days after its release. Following the Lady Gaga video, I helped develop the Zombie Boy brand by signing Genest to headline fashion shows, fashion magazine editorials and product catalogues. 

Zombie Boy was the face of Dermablend by L’Oreal, a cosmetic concealer in one of the most successful on-line advertising campaigns in the industry in 2012. The promotion video is industry acclaimed, attracting more than 20M views on YouTube and led to an exclusive endorsement contract as the first-ever male spokesperson for L’Oreal. 

In 2013, Zombie Boy became the muse in the $230M Universal Studios release of "47Ronin" starring Keanu Reeves. In 2014 he became the pitchman for Polaris a global leader in the sport utility vehicle industry.

As an avid photographer, I promoted and frequently photographed Zombie Boy through a distinctive artistic expression of body modification captured through high fashion imagery. My creative sense portrayed Zombie Boy’s body art and expressive mannerisms in unique images that appeared in countless international print and on-line publications.

My images of Zombie Boy were exhibited in the May 2014 exhibit in the Museum du Quai Branly in Paris in the Exhibition "Tattoer Tattooed" as well as its special edition catalog and the January 2012 exhibit in the Paris based Gallery des Curieux. They were also featured in high fashion editorials including: Agendamag.com, Anothermag.com, Twelve Magazine, The Hollywood Reporter, Austria's Next Top Model, Bloginity, Tattoo Savage, Fault Magazine, Boom Magazine, Tattoo.About.com, Malibu, French Elle, Vogue Italy (online), Arte France, AOL, C-Heads.com and Das Magazin, Toronto Globe and Mail, Toronto Star, The Sun, Canoe.ca, Nightlife.ca as well as an editorial feature in the Fall 2012 edition of the Hong Kong based West East Magazine entitled, "Black". I was Executive Co-Producer of the short film "In Faustian Fashion" starring Zombie Boy which appeared at the 2014 Fantasia International World Film Festival recognized as the largest and most influential event of its kind in North America in the genre film scene. I co-produced a number of cover and editorials, tabletop and related commercial projects featuring Zombie Boy.